Privacy policy
Last updated: July 14, 2026
This Privacy Policy explains how Monnet Wine, trading as Elliot's Keller ("Elliot's Keller", "we", "our", or "us") collects, uses, stores and protects your personal information when you visit elliots.ch (the "Website"), create an account, purchase products, register for events or wine tours, or otherwise interact with our services.
We are committed to protecting your privacy and processing your personal data in accordance with the Swiss Federal Act on Data Protection (nFADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
By using our Website or Services, you acknowledge that your personal information will be processed as described in this Privacy Policy. This Privacy Policy forms an integral part of our Terms of Service.
1. Data Controller
The controller responsible for processing your personal information is:
Monnet Wine, trading as Elliot's Keller
Dufaux-Strasse 62
CH-8152 Glattpark (Opfikon)
Switzerland
Email: emeric@elliots.ch
Website: https://www.elliots.ch
2. Information We Collect
Depending on how you use our Website, we may collect the following categories of information.
Identity Information
- First and last name
- Company name (where applicable)
- Billing address
- Shipping address
- Country
- Telephone number
- Email address
Age Verification Information
Because we sell alcoholic beverages, we ask you to confirm that you meet the legal drinking age in your country and at the place of delivery, via our website's age gate and/or at checkout. This is a self-declared confirmation — we do not collect or store your date of birth.
Our delivery partner may independently check identification at the point of delivery to confirm the legal age requirement is met. This check is carried out by the delivery partner directly; we do not receive or retain a copy of any identification shown at that point.
This is collected specifically to comply with Swiss alcohol-sales law (Federal Law on Foodstuffs and Utility Articles, LMG, SR 817.0) and applicable cantonal regulations. See Section 3 for more detail.
Order Information
When you place an order we collect information including:
- purchased products
- order history
- invoices
- payment status
- delivery preferences
- gift messages and gift certificate recipient details
- event and wine tour bookings
Payment Information
Payments are securely processed by our authorised payment providers.
We do not store complete credit or debit card numbers on our own systems.
Payment providers may process:
- payment card information
- TWINT payments
- transaction identifiers
- fraud prevention information
in accordance with their own privacy policies.
Account Information
If you create an account we may store:
- username
- encrypted password
- wishlist
- saved addresses
- previous orders
- communication preferences
Communications
We keep copies of communications you voluntarily send us, including:
- customer service requests
- emails
- event enquiries
- tasting bookings
- wine tour enquiries
- feedback
- product reviews
Technical Information
When you browse the Website we automatically collect technical information including:
- IP address
- browser type
- operating system
- device information
- language settings
- referring website
- pages visited
- session duration
- approximate location derived from your IP address
3. Legal Drinking Age
Our products are intended only for customers who have reached the legal age required to purchase alcoholic beverages in their country and at the place of delivery.
We may request age verification before or upon delivery.
If satisfactory proof of legal age cannot be provided, we reserve the right to refuse delivery or cancel the order in accordance with applicable law.
4. How We Use Your Information
We process personal information for the following purposes:
- processing and delivering orders
- managing customer accounts
- processing payments
- providing customer support
- organising tastings and events
- organising wine tours
- verifying legal drinking age where required
- communicating with customers
- improving our products and services
- maintaining website security
- preventing fraud
- complying with legal and accounting obligations
Where required by law, we process personal information only on an appropriate legal basis.
5. Marketing Communications
If you subscribe to our newsletter or otherwise consent to receiving marketing communications, we may send you:
- newsletters
- product releases
- event announcements
- educational wine content
- promotional offers
- invitations to tastings and wine tours
You may unsubscribe at any time using the link contained in every marketing email or by contacting us directly.
We do not send unsolicited marketing communications where prohibited by law.
6. Cookies and Similar Technologies
Our Website uses cookies and similar technologies to:
- operate essential website functions;
- remember your preferences;
- keep your shopping cart active;
- improve website performance;
- analyse website traffic;
- measure marketing performance;
- improve user experience.
Where required by applicable law, non-essential cookies are only placed after obtaining your consent.
You may modify your cookie preferences at any time using our cookie settings or through your browser.
7. Analytics
We may use analytics services to better understand how visitors use our Website.
These services may include:
- Shopify Analytics
- Google Analytics (if enabled)
- Meta Pixel (if enabled)
These services may collect information regarding browsing behaviour, pages viewed, referral sources and website interactions.
Where legally required, analytics cookies are only activated after your consent.
8. Sharing Your Information
We only share personal information where necessary to operate our business.
This may include:
Shopify
Our online store is powered by Shopify Inc., which provides the e-commerce platform on which our Website operates.
Payment Providers
Payment processors used to securely complete transactions.
Delivery Providers
Shipping companies responsible for delivering your order.
Professional Advisors
Accountants, legal advisers and auditors where necessary.
Public Authorities
Where disclosure is required by law or by a legally binding request from competent authorities.
We do not sell your personal information to third parties.
9. International Transfers
Some service providers may process information outside Switzerland or the European Economic Area.
Where personal information is transferred internationally, we implement appropriate safeguards recognised under applicable data protection legislation, including Standard Contractual Clauses where appropriate.
10. Data Retention
We retain personal information only for as long as necessary to:
- fulfil our contractual obligations;
- comply with legal obligations;
- maintain accounting records;
- resolve disputes;
- enforce our agreements.
Retention periods vary depending on the type of information and applicable legal requirements. For example, accounting and transaction records are retained for at least 10 years in accordance with Swiss law (Art. 958f of the Swiss Code of Obligations).
11. Data Security
We implement appropriate technical and organisational measures designed to protect your personal information against:
- unauthorised access;
- accidental loss;
- alteration;
- disclosure;
- destruction.
Although we apply industry-standard security practices, no internet transmission or electronic storage system can be guaranteed to be completely secure.
12. Your Rights
Subject to applicable law, you may have the right to:
- access your personal information;
- request correction of inaccurate information;
- request deletion of your information;
- restrict certain processing activities;
- object to certain processing;
- withdraw consent where processing is based on consent;
- receive a copy of your personal information in a portable format.
Requests may be submitted by contacting us using the details below. We may request reasonable proof of identity before processing your request.
If you're not satisfied with our response, Swiss residents may lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC). EU/EEA and UK residents may contact their local data protection supervisory authority.
13. Children's Privacy
Our Website and Services are not directed towards children.
We do not knowingly collect personal information from individuals who have not reached the legal age required to purchase alcoholic beverages in their country and at the place of delivery.
If we become aware that such information has been collected unintentionally, we will take reasonable steps to delete it.
14. Third-Party Websites
Our Website may contain links to third-party websites.
We are not responsible for their content, security or privacy practices.
Users should review the privacy policies of any third-party websites they visit.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our Website together with the "Last updated" date shown above.
Continued use of the Website after publication of an updated Privacy Policy constitutes acceptance of the revised version where permitted by applicable law.
16. Contact
For any questions regarding this Privacy Policy or the processing of your personal information, please contact:
Monnet Wine, trading as Elliot's Keller
Dufaux-Strasse 62
CH-8152 Glattpark (Opfikon)
Switzerland
Email: emeric@elliots.ch
Website: https://www.elliots.ch
Customer Service
Monday–Friday
09:00–17:00 CET/CEST
(excluding Swiss public holidays)